This bill extends HIPAA-like privacy protections to health data collected by apps, wearables, and other non-HIPAA companies. People would get new rights over their data and must receive clear warnings when their health information leaves HIPAA's protection. HHS must also write guidance on AI use of health data and set national de-identification standards.
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Health Information Privacy Reform Act is a Senate bill in committee. The latest recorded action: Read twice and referred to the Committee on Health, Education, Labor, and Pensions.
Latest action on S. 3097: Read twice and referred to the Committee on Health, Education, Labor, and Pensions.
Who this affects: This bill touches nearly everyone who uses a health or wellness app, wearable device, or digital health platform, and it places new obligations on a broad range of technology companies. Traditional HIPAA-covered providers and health plans are affected more narrowly, mainly through the changes to the patient right-of-access process.
Why this matters: Most Americans now generate health-related data outside of traditional medical settings — through fitness trackers, period-tracking apps, mental health platforms, and diet tools. HIPAA does not cover these products, leaving a major gap that companies have exploited to collect, sell, and share sensitive health information with few restrictions. This bill is an attempt to close that gap using a HIPAA-style framework people already understand, while also updating rules for AI use of health data and setting clearer standards for de-identification.
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